Ecommerce · Creative testing
How SPIRULIX turns one product into dozens of creative directions.
SPIRULIX uses Brand Atlas to explore product imagery, test new visual concepts and turn strong directions into social content — while keeping the actual product and brand consistent throughout.
- saved every week
- 4 hrs
- directions from one pack
- Many
- format from one still
- Every
saved every week
Less briefing, generating and rebuilding creative
directions from one pack
Explore multiple looks before committing
format from one still
Turn a strong direction into feed, story and square
The challenge
One good product image isn't enough.
Different channels, campaigns and audiences need different creative. The difficult part is producing enough variety to find what works without losing the product or brand along the way.
Traditional creative production makes every new direction expensive. Generic AI makes variation easy, but it can also change the packaging, product details or visual identity that should stay fixed.
SPIRULIX needed a way to experiment more aggressively while keeping the important parts consistent.
- Traditional workflow
One product
One brief
One creative direction
Publish
- Brand Atlas workflow
One product
Multiple directions
- 01
- 02
- 03
Compare / test
Develop winners
Publish everywhere
Product imagery
Keep the product. Change everything around it.
SPIRULIX can anchor generation to its actual product references while exploring completely different settings, compositions and creative concepts around them.
Knuspermüsli Rote Beeren
Product reference
Spirulix Powder
Product reference
Refresh Sticks
Product reference
The variables change. The product identity doesn't.
Creative testing
More variations means more ideas to test.
The point isn't to generate ten versions just because you can. It's to explore genuinely different creative hypotheses before deciding what deserves more attention.
- Generate
- Compare
- Test
- Learn
- Iterate
Instead of committing production time to one creative idea, SPIRULIX can put several strong directions in the ring and learn which deserves the next iteration.
Created with Brand Atlas
Same products. Very different ideas.
With the product and brand anchored, SPIRULIX can explore a much wider creative range without every experiment becoming a new briefing process.
Iteration
Find a direction. Then build a campaign around it.
Once a visual direction feels right, SPIRULIX can use the same product, brand and creative context to turn that idea into a wider family of assets.
Initial concept
Refined product visual
Story
Feed post
Product content
Testing finds the direction. Brand Atlas helps scale it.
Social
One strong concept. A whole social campaign.
SPIRULIX uses the same brand and product context to create social assets without rebuilding the creative direction for every post.
Master creative
Story
Feed
Square
The format changes. The creative idea stays recognisable.
Four hours back. Every week.
The saving comes from removing repeated creative work: finding product references, re-explaining the brand, building new briefs, generating one direction at a time and recreating assets for every channel.
4 hrs
saved every week
More directions
to explore and test
More reuse
from winning creative ideas
SPIRULIX spends less time preparing creative and more time deciding which ideas are worth pursuing.
The workflow
From product to test to social.
SPIRULIX product
Brand Atlas
Generate multiple creative directions
Compare / test
Choose promising concepts
- More variations
- Campaign assets
- Social content
One structured product can become an ongoing creative system instead of a one-off asset.
Turn every product into a creative testing ground.
Build your Atlas once. Explore more ideas without starting from zero.