Cookie Policy

Same entity as in the Privacy Policy. Conscious Ventures Ltd, company number 13189124. Registered office: 139 Middle Deal Road, Deal, England, CT14 9RJ. Contact: hello@brandatlas.ai.

Small text files (and similar technologies: pixels, tags, local storage, scripts) placed on your device. In this Policy, “cookies” includes those similar technologies.

We use cookies and similar technologies to:

• make our website and platform function properly;
• support security, authentication, and session management;
• remember preferences and consent choices;
• understand how visitors and users interact with our website and product;
• measure and improve website and product performance;
• support marketing, ad measurement, and conversion tracking; and
• improve our communications and lead management.

4.1 Strictly necessary cookies

Required for core functionality, security, authentication, and user-requested services (login, session, fraud prevention, load balancing, storing cookie consent). Without them, parts of the website or platform may not work.

4.2 Analytics and performance cookies

Help us understand how visitors and users interact with the website and platform (pages visited, navigation, feature use, errors). Used only with consent where required.

4.3 Advertising and marketing cookies

Used to measure marketing campaigns, track conversions, build audiences, and show more relevant advertising on third-party platforms. Used only with consent where required.

We use tools that may place or access cookies or similar technologies, including:

• Google Analytics
• Google Tag Manager
• PostHog
• Microsoft Clarity
• HubSpot
• Meta
• LinkedIn
• Google Ads
• TikTok
• Supabase Auth
• Stripe (on Stripe-hosted checkout and portal pages)
• Calendly (when you book a demo)
• Google Sign-In / Google Identity (when you choose Sign in with Google)

Google Tag Manager is used to manage and deploy other tags. It does not by itself determine whether analytics or advertising cookies are set. Those outcomes depend on the individual tools and consent settings configured through it.

5.1 Brand Atlas website (brandatlas.ai)

Demo buttons open Calendly in a new tab. Calendly then sets its own cookies under Calendly’s policies.

5.2 Brand Atlas app (app.brandatlas.ai)

Supabase Auth for login and session (strictly necessary). Where Sign in with Google is enabled, Google’s OAuth/consent pages set cookies on Google’s domains; after you return, Supabase stores the authenticated session.

5.3 Sign in with Google (Google Identity)

You leave the Brand Atlas origin briefly to authenticate with Google. Google may set cookies on accounts.google.com and related domains (Google Privacy Policy). This flow is login only. It is not the same as Google Analytics, Google Ads, or Tag Manager cookies on our site.

5.4 Payments

Stripe sets cookies on Stripe-hosted checkout and customer-portal pages (strictly necessary for payment).

6.1 Google Analytics

We use Google Analytics to understand how visitors use our website, including page views, traffic sources, and on-site behaviour. Google Analytics may use cookies to distinguish users and sessions. Category: Analytics.

6.2 Google Tag Manager

We use Google Tag Manager to deploy and manage other tags. It is not usually itself the source of measurement cookies. Category: Tag management.

6.3 PostHog

We use PostHog for website and product analytics (feature usage, user flows, product performance). Category: Analytics.

6.4 Microsoft Clarity

We use Microsoft Clarity to understand interaction patterns. This may include session replay, clicks, scrolling, and similar behaviour. Category: Analytics.

6.5 HubSpot

We use HubSpot for forms, lead management, communications, and marketing-related analytics. HubSpot may recognise returning visitors, attribute form submissions, and support CRM workflows. Category: Analytics / Marketing.

6.6 Google Ads

We use Google Ads cookies and tags to measure ad performance, attribute conversions, and support remarketing or audience-building where enabled. Category: Advertising / Marketing.

6.7 Meta

We use Meta technologies, such as the Meta Pixel, to measure campaign effectiveness, understand conversions, and support remarketing on Meta platforms. Category: Advertising / Marketing.

6.8 LinkedIn

We use LinkedIn tracking to measure campaign performance, conversions, and retargeting on LinkedIn. Category: Advertising / Marketing.

6.9 TikTok

We use TikTok tracking to measure campaign performance, conversions, and retargeting on TikTok. Category: Advertising / Marketing.

6.10 Supabase Auth

Authentication and account/session management. Necessary for secure login. Category: Strictly necessary.

6.11 Stripe

Payment checkout and customer portal. Category: Strictly necessary (on Stripe’s pages).

6.12 Calendly

Demo booking on Calendly’s domain or embed. Category: Third-party (Calendly).

6.13 Google Sign-In

Google account session and consent cookies on Google’s domains when you use Sign in with Google. Category: Strictly necessary (requested by you).

The table lists the main cookies and similar technologies that may be used, based on our current setup. Actual names, durations, and behaviour may vary by browser, device, consent, and vendor configuration.

We use strictly necessary cookies because they are required to operate the website or provide a service you requested.

We use analytics, performance, advertising, and marketing cookies only where required consent has been obtained through our cookie banner or consent management tool.

You can withdraw or update preferences at any time through our cookie settings tool.

You can manage cookies by using the cookie banner or settings tool on our website; by adjusting browser settings to block or delete cookies; and by using privacy controls offered by third-party platforms.

Blocking strictly necessary cookies may affect login, checkout, or other core functions.

Some cookies are session cookies (expire when you close the browser). Others are persistent. Actual duration varies by browser, device, consent, and vendor.

Some cookies are placed by third-party providers (Google, Meta, LinkedIn, TikTok, HubSpot, PostHog, Clarity, Stripe, Calendly, Supabase, and others listed above). They use information under their own privacy and cookie policies.

Some process personal data outside the UK or EEA. Where required, we rely on adequacy regulations, Standard Contractual Clauses, and/or the UK International Data Transfer Addendum.

Where cookies involve personal data, UK/EU GDPR rights apply. See the Privacy Policy. Email hello@brandatlas.ai with subject DATA PROTECTION REQUEST.

We may update this Cookie Policy when our use of cookies, the Services, or the law change. Material changes will update the “Last updated” date.

Brand Atlas, Conscious Ventures Ltd, 13189124, 139 Middle Deal Road, Deal, England, CT14 9RJ, hello@brandatlas.ai.