Food & beverage · Meta creative
How Whacky makes bold ads without making up the product.
Whacky uses Brand Atlas to create Meta-ready product imagery at speed while keeping its real products, ingredients and approved claims attached to the creative process.
- saved every week
- 4 hrs
- creative built for paid social
- Meta
- checked against approved product guidance
- Claims
saved every week
Less rebuilding the product into every new Meta brief
creative built for paid social
Bold concepts across Feed, Stories and Reels
checked against approved product guidance
Creative freedom without making up what the product can say
The challenge
Meta wants more creative. The product still has to stay true.
Paid social rewards constant experimentation: new hooks, new settings, new compositions and new ways of making someone stop scrolling.
But Whacky's creative also has constraints. The pack needs to look like Whacky. Ingredients shouldn't appear just because they make an image look better. And product claims need to stay inside what the brand can actually support.
Generic AI can make more content. Whacky needed a way to make more usable content.
What should change
- Angle
- Setting
- Composition
- Hook
- Format
What shouldn't
- Product
- Packaging
- Ingredients
- Approved claims
- Brand
Experiment with the advertising. Anchor the truth.
Meta creative
One product. Many reasons to stop scrolling.
With the real Whacky product anchored in Brand Atlas, the team can explore dramatically different ad concepts without briefing the product from scratch every time.
Original Spice
Real product reference
Italian Job
Real product reference
The product remains familiar. The reason to notice it keeps changing.
Paid social
Creative that starts with the placement in mind.
Whacky can use the same product and brand context to create advertising assets for the different surfaces where customers actually encounter the brand.
Creative direction
Summit lifestyle
4:5 Feed
9:16 Stories / Reels
Creative direction
On-the-go
4:5 Feed
9:16 Stories / Reels
Creative direction
Bold mix poster
4:5 Feed
9:16 Stories / Reels
Creative direction
Italian Job benefit
4:5 Feed
9:16 Stories / Reels
Creative exploration
Different ads should test different ideas.
Generating ten nearly identical product shots creates volume, not learning. Whacky can use Brand Atlas to explore meaningfully different visual and messaging hypotheses around the same product.
Angle A
Product-first
Angle B
Ingredient-led
Angle C
Convenience
Angle D
Benefit-led
Angle E
Bold brand
Angle F
Unexpected
Keep the facts fixed. Test the idea.
Created with Brand Atlas
Whacky by name. Consistent by design.
Brand Atlas gives Whacky room to push the visual idea while keeping the underlying product identity recognisable.
Claims
A better ad isn't worth an invented claim.
Whacky's positioning includes specific product and ingredient claims. Those claims need to remain grounded even as the creative around them changes.
Brand Atlas gives Whacky's workflows access to approved product guidance so content can be checked against what the brand is actually allowed to say before it ships.
Product fact
BIO BEEF STICK · Original Spice
100 % NATÜRLICH
Approved claim
HIGH in Protein · Sugar & Gluten FREE
KEIN ZUCKER. KEIN BULLSHIT.
Meta ad
Story
Campaign visual
Social post
The visual can change without changing the underlying claim.
Guardrails
Move fast without skipping the check.
01
Create
Generate product and Meta creative using Whacky's brand and real product references.
02
Check
Review copy and claims against the product guidance stored in Brand Atlas.
03
Ship
Use the approved creative across paid and organic channels.
Brand Atlas keeps creation and checking in the same brand system, reducing the gap between a good creative idea and something Whacky is comfortable putting live.
The workflow
More creative, with the important parts locked.
Whacky product
- Pack
- Ingredients
- Claims
- Brand
Brand Atlas
- Creative angles
- Meta imagery
- Social content
- Claims checking
- Ship
Brand Atlas gives Whacky a stable product and claims layer underneath a much faster creative process.
More room to experiment. Less room for the brand to drift.
4 hrs
saved every week
Meta
creative for paid social
Claims
checked against approved product guidance
Whacky can explore more visual and messaging ideas without rebuilding its product truth every time it opens a new prompt.
Make more ads without making things up.
Give every creative the same products, brand and rules.